The American Conservative (Kleiman): Cannabis Goes Corporate

By KELLEY VLAHOS – April 15, 2014

As marijuana moves from the shadows to the marketplace, regulators fear another Big Tobacco.

U.S. National Archives, 1973 near Leakey, Texas
U.S. National Archives, 1973 near Leakey, Texas

We’ve all seen the beer commercials set in big beach dance parties: the bikini-clad woman passing a frosty bottle over to her partner, a well-muscled specimen with an equally bare midriff and a knowing smile. No one ever appears intoxicated and everyone is beautiful: it’s Spring Break and in between the belly flops and break dancing, the suds are cold and plentiful.

Now imagine the same commercial with weed. Coy, sleek models passing a fat joint along a train of sexy co-eds. They’re dancing, they’re surfing, they’re toking. No one is glassy eyed and everyone is beautiful: it’s Spring Break and the buds are literally growing on bushes.

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