Branding marijuana: How one company wants to refine a multibillion-dollar industry (VOX Media)

Updated By GERMAN LOPEZ | October 28, 2014

A farmer drives through a tobacco field. (Mark Wilson / Getty Images News)

A farmer drives through a tobacco field. (Mark Wilson / Getty Images News)

…if marijuana edibles are any indication, pot businesses will definitely take to products that are of questionable quality even as public attention turns against them.

“We’re seeing the expected level of marketing irresponsibility from the vendors, but they don’t have much to sell at the moment,” Mark Kleiman, a drug policy expert at UCLA, said in September. “When they’ve got something to sell, we’ll see how aggressive they get.”

But marijuana, even in edible or more concentrated forms, poses considerably fewer health risks than tobacco. The concern, then, isn’t whether the marijuana industry will become as dangerous as the tobacco industry, but how to minimize the risks of any legal drug industry.

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